It’s hard to believe, but Squarely Digital is in its 10th year of business.
In that time, I have developed a lot of systems — some documented, some not — for getting work done. And a key part of those systems are the links I have bookmarked that take me to some great free online tools and resources.
I’ve been out of journalism for 10 years now. It’s been almost exactly 10 years, in fact — my last day at The Washington Post was May 16, 2012.
In a nice accident of timing, I had a chance to reflect on how journalism has helped me succeed as a digital marketer when I appeared on Gresh Harkless‘s I AM CEO podcast recently.
How’s your Google Ads account doing?
It’s not uncommon for businesses running Google Ads to take a step back at some point and wonder, “Are these campaigns really working?” Or worse, they look at the numbers and realize “We’re spending way too much for these results.”