I’ll admit it: I’m a podcast addict.
I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.
The business podcasts I’ve been listening to a lot lately address two similar questions: “How did that business do that?” and “How do I do that?”
The first question is addressed on “How I Built This,” hosted by NPR’s Guy Raz. In it, Guy “dives into the stories behind some of the world’s best known companies.”
For me, listening to the stories behind Five Guys, Dell Computers, Southwest Airlines is inspirational (if not aspirational).
I find answers to my second question while listening to John Jantsch and his “Duct Tape Marketing” podcast.
Whether with a guest or on a solo show, Jantsch delivers actionable tips on just about every aspect of marketing a small business. Even when he covers a topic I feel I know well, I like getting confirmation that my approach matches his (or his guest’s).
Next time you’re looking for a new podcast, I heartily recommend both. I don’t think you’ll regret it.