The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”
One thing I tell prospective clients is that I work hard to stay on top of the (seemingly constant) changes in digital marketing platforms and tactics. So it’s nice to have official confirmation that my company is up to date on Google’s popular and effective pay-per-click platform.
I’ve been running Google Ads (formerly known as AdWords) campaigns since 2013, when friend and collaborator Will Marshall recruited me to help with one of his clients (Will: “And you’ll run their AdWords campaigns.” Me: “I’ve never used AdWords.” Will: “You’ll learn.”).
I’ve known for a while that if I took the Google Ads certification exams and continued to get results for clients, I’d be eligible for Partner status. In May, I finally took the final steps and made it happen.
The next step: Adding Google Analytics certifications through Google’s Academy for Ads. Like Google Ads, I’ve been using Analytics for a long time now, and it’s about time I added the certification. I’ll keep you posted here.
(Update, summer 2019: I now have certification for Google Analytics, as well, through Google’s Analytics Individual Qualification.)