Create the Content
That Attracts Coaching Leads

In our 4-week content marketing workshop, you’ll get expert instruction and actionable recommendations — in sessions specifically designed for business and executive coaches.

  • When: Mondays, Oct. 4 – 25, 4 – 5:30 p.m. ET
  • Where: Virtual
  • Deadline: Register by Sept. 22

Meet the Instructor

Jon DeNunzio is a former Washington Post writer and editor who taught in Georgetown University’s graduate journalism program and has run his own digital marketing business since 2013.

content marketing workshop

A Workshop That Focuses On:

Qualified Coaching Prospects

Topics and tactics that put good leads in your funnel

Educating and Selling

Balancing informational and sales-oriented content

Thought Leadership

Using content to demonstrate your expertise

Enhancing Networking

Leveraging content to make networking more effective




This one-time fee gets you four weekly sessions — held from 4 to 5:30 p.m. ET on Oct. 4, 11, 18 and 25 — plus a course-ending 1-on-1 review call.


What Past Workshop Participants Say

Jon’s expertise made this workshop invaluable. Walking through the customer journey and sharing my work with other professionals helped me improve my writing and land clients. The time and money I invested have garnered many returns.


The workshop was awesome! Jon gives super feedback, and his entire workshop was very valuable. He has a great style and is easy to work with — his feedback is easy to take and never feels judgmental.


Startup to Growth

Jon’s authenticity shines as he helps content creators discover their own voices to use in their content. He’s genuine in his feedback, and wants to help business owners reach their targeted audiences!


Picture This Video LLC

Excellent! Squarely Digital’s workshop helped me to significantly improve my understanding of my customers’ decision-making process and how to write for each stage of that process. 



Challenging, Engaging, and Interactive. Zoom calls and homework, accompanied by constructive feedback from the other participants and Jon, helped me focus my efforts. My writing style tightened and I created a stronger action plan. Be prepared to do the work and accept the critiques. You will come out better equipped to present your business in person and online.


YellowBird Ghostwriter LLC

How Does the Content Marketing Workshop for Coaches Work?


The 4 weekly virtual sessions will include:

  • Updates from each participant
  • Instructor’s tip of the week
  • Group feedback of select content
  • Accountability review & goal-setting


Workshop instructor Jon DeNunzio will:

  • Lead sessions via videoconference
  • Keep sessions efficient
  • Provide relevant SEO data
  • Consult on topic choice and execution

1-on-1 Post-Mortem

To wrap up the workshop, instructor will:

  • Hold 30-minute 1-on-1 calls
  • Review participants’ work
  • Analyze strengths & weaknesses
  • Help craft a content plan

A Workshop Built for You … and Built for Results

The workshop is much more than four weeks of online learning. Why? Well …

  • Each week, you’ll collaborate and share feedback with fellow business coaches.
  • When you’re done, you’ll have four pieces of content you can use to grow your business.
  • You’ll also leave with a strategy to keep attracting coaching leads long after the workshop is over.

Finding potential business coaching clients seems like hard, time-consuming work. You’re posting on social media, sending emails, networking and more.

So, understandably, many coaches wonder how they’ll make time to create even more content, and how they’ll make sure it’s worth the effort.

That’s why I run these workshops. After you spend four weeks in one, you’ll know how to create effective content and you’ll see it’s not *that* difficult.

And you know what? The workshops are fun. Though the best part for me comes at the end, when workshop participants publish the content they created — and start to see results.

I look forward to helping you start down this path …

Jon DeNunzio
Squarely Digital