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The headline speaks for itself -- as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we "have passed Google AdWords product certification exams" and "have learned advanced concepts for creating, managing, measuring and optimizing Google AdWords advertising products."
One thing I tell prospective clients is that I work hard to stay on top of the (seemingly constant) changes in digital marketing platforms and tactics. So it's nice to have official confirmation that my company is up to date on Google's popular and effective pay-per-click platform.
I've been running AdWords campaigns for five years, since the day friend and collaborator Will Marshall recruited me to help with one of his clients (Will: "And you'll run their AdWords campaigns." Me: "I've never used AdWords." Will: "You'll learn.").
I've known for a while that if I took the Adwords certification exams and continued to get results for clients on AdWords, I'd be eligible for Partner status. In May, I finally took the final steps and made it happen.
The next step: Adding Google Analytics certifications through Google's Academy for Ads. Like AdWords, I've been using Analytics for a long time now, and it's about time I added the certification. I'll keep you posted here.
I'll admit it: I'm a podcast addict.
I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.
The business podcasts I've been listening to a lot lately address two similar questions: "How did that business do that?" and "How do I do that?"
The first question is addressed on "How I Built This," hosted by NPR's Guy Raz. In it, Guy "dives into the stories behind some of the world's best known companies."
For me, listening to the stories behind Five Guys, Dell Computers, Southwest Airlines is inspirational (if not aspirational).
I find answers to my second question while listening to John Jantsch and his "Duct Tape Marketing" podcast.
Whether with a guest or on a solo show, Jantsch delivers actionable tips on just about every aspect of marketing a small business. Even when he covers a topic I feel I know well, I like getting confirmation that my approach matches his (or his guest's).
Next time you're looking for a new podcast, I heartily recommend both. I don't think you'll regret it.