(You can click on the images to visit the sites and check them out, although some elements of the old site have dropped out -- you'll be looking at an archived version via the Internet Wayback Machine.)
The new site launched on July 24 and is hosted on Squarespace (as is squarelydigital.com). I have found Squarespace to be a relatively simple, attractive and inexpensive option for building basic sites -- and the sites are responsive by default, meaning they look great on mobile.
Shortly after launch, I visited Harold at the car wash to give him a tutorial on updating and adding to the site. And we continue to tweak the site as part of my work running Google AdWords campaigns for Kenilworth Car Wash.
Has it worked? In some ways, it's still to early to say. But based on traffic to kenilworthcarwash.com and user behavior when there, I think these numbers say a lot:
- Visits: +119%
- Page Views: +243%
- Pages Viewed Per Visit: +56%
- Average Duration of Visit: +136%
Those are the stats comparing site performance from July 24 to September 25, 2012, to the same two-month period this year. They do not include paid search traffic, which has also increased dramatically. But since part of the paid search traffic increase can be attributed to the new AdWords campaigns we started in August -- the results of which might well be fodder for a blog post in the future -- I excluded it for this comparison.
Can this approach work for your business? It certainly could. If you want to discuss it, please feel free to contact me via the Squarely Digital contact form or request a free web presence checkup.
PS -- I would be remiss if I didn't thank a few friends who provided invaluable advice during this project: Ross Feldman of Metalake, Clay Asbury of TwelveTwo.net, and Bryant Hill of Bryant Hill Media. Besides being generous with their counsel, all three do great work on the web.