I just heard the best case for aggregating, retweeting, writing "link posts" or whatever method you prefer when sharing content on the web. Making the case was a 90-year-old man.
Reiner said that he recently had realized what he's best at in life, what he really is. And that's a master of ceremonies, someone who comes on stage briefly to say, "Here's something you're really going to enjoy ... "
Reiner called himself "the master master of ceremonies."
As he was talking, it hit me that sharing great stories, videos and photos you find on the web is a lot like being an emcee for a variety show. And Reiner's assessment of the value others get from his role -- and the enjoyment he gets -- totally applies to digital acts of sharing.
"I realized that what I always have done and enjoyed doing is introducing people," he said. "And when you introduce a funny person and you come on smiling and applauding ... you're part of it."
Reiner said he realized this was his gift "only in the last few months," as he found himself telling everyone he met that they needed to see Searching for Sugar Man, a 2012 documentary about musician Sixto Rodriguez.
"I told people, 'Take your wives, take your loved ones.' ... And you know how many thank-you letters I got and people calling me, thanking me, saying 'I would have never seen this movie?' ... That's who I am. I am the master of ceremonies. That's what I do. And I get great pleasure to point to things and say 'Look at that, look at that.' "
So leave it to a 90-year-old man (who is good friends with a 2,000-year-old man ) to explain why linking works so well as a content strategy.
The video at the top is a short promo for the entire Maron-Reiner interview. The complete podcast -- which is great, start to finish -- can be found here, with the passage in question starting around the 1:08:20 mark: WTF podcast with Carl Reiner.
(Note: the podcast includes some NSFW language, as you might expect with its name).