Quality Content vs. ‘Good Enough’

August 7, 2020 Posted by Content Marketing, Creating Content, Writing 0 thoughts on “Quality Content vs. ‘Good Enough’”

Is quality content worth the extra effort or expense? I’m a firm believer that it is, but in a digital world where it’s often said that “good enough” is all you need, mine is hardly an uncontested view.

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New Resource: How to Create High-Quality Content

July 26, 2020 Posted by Content Marketing, Creating Content, Squarely Digital News, Uncategorized 0 thoughts on “New Resource: How to Create High-Quality Content”

When I was in journalism, I loved hearing a good story idea. And seeing that idea become a well-reported, elegantly written piece , well, that was the best.

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Google’s Third-Party Cookies Announcement: What Does It Mean?

March 24, 2020 Posted by Advertising, Google Ads 0 thoughts on “Google’s Third-Party Cookies Announcement: What Does It Mean?”

I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.

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google data studio report

Google Data Studio Review: Why I Recommend It for Reporting

March 2, 2020 Posted by Recommended Reading/Listening, Reporting, ROI 0 thoughts on “Google Data Studio Review: Why I Recommend It for Reporting”

It’s a common problem for business owners and managers: You’re running a digital marketing campaign, but you’re not exactly sure what you’re getting out of it.

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homepage carousel

How Important Is Your Homepage Carousel?

October 12, 2018 Posted by Analytics, Content Marketing, Site Design 0 thoughts on “How Important Is Your Homepage Carousel?”

I was looking for ways to drive a little more traffic to a new page we recently created for a client.

My first thought was, “Maybe we ought to make this the new lead item in the homepage carousel.”

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google partner certification

Squarely Digital Is a Google Partner

May 27, 2018 Posted by Analytics, Google Ads, Squarely Digital News 0 thoughts on “Squarely Digital Is a Google Partner”

The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”

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business podcast recommendations

What I’m Listening To: Two Great Business Podcasts

January 31, 2018 Posted by About Business, Recommended Reading/Listening 0 thoughts on “What I’m Listening To: Two Great Business Podcasts”

I’ll admit it: I’m a podcast addict.

I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.

The business podcasts I’ve been listening to a lot lately address two similar questions: “How did that business do that?” and “How do I do that?”

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evil content marketing

What’s So Funny About Content Marketing?

November 15, 2016 Posted by Content Marketing, Creating Content 0 thoughts on “What’s So Funny About Content Marketing?”

Sometimes a client or prospect asks me to define “content marketing” and explain how it could help his or her business.

Yesterday, I stumbled across a great example to use the next time this topic comes up.

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ppc

Google Ads and Facebook Ads: Still Working for SMBs

May 17, 2016 Posted by Advertising, Facebook Ads, Google Ads, PPC 0 thoughts on “Google Ads and Facebook Ads: Still Working for SMBs”

Two thoughts on this StreetFight post I read this morning:

In Google/Facebook Duel, SMBs Are the Real Winners

1) I agree.

As someone who used to work in the media,

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word crimes

‘Weird Al’ On the Importance of Quality Content

July 15, 2014 Posted by Creating Content, Editing, Writing 0 thoughts on “‘Weird Al’ On the Importance of Quality Content”

I saw your blog post
It was fantastic
(That was sarcastic) …

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