I’ve run Google Ads campaigns for clients for nearly a decade now, and the platform has changed significantly — not all for the better.
It’s hard to impress me when it comes to content marketing tips, but a video I watched recently did just that.
The video was Ahref’s “How to Create Content that’s ‘Better’ than Your Competitor’s.” It’s a guide to growing traffic to your website by writing about topics your competitors have had success with — but doing it better.
Second in an occasional series
Content marketing is a great fit for businesses like home care. And based on my research for this post, many home care providers know it.
This is one of the more difficult leads I have ever written.
Why? Because it sits atop a long list of writing advice, all written by me.
One of the most important rules of good writing is “show, don’t tell.” In this post, I’m applying that principle by showing you what good content marketing looks like instead of telling you*.
If I have a guiding principle in digital marketing, it’s this: Quality content wins.
It’s quality content, not “hacks,” that helps prospects know, like and trust you and your business.
This is a guest blog from Reggie Holmes, Founder and Creative Director of Enthuse Creative, a strategic branding and design studio based in Northern Virginia.
Is quality content worth the extra effort or expense? I’m a firm believer that it is, but in a digital world where it’s often said that “good enough” is all you need, mine is hardly an uncontested view.
When I was in journalism, I loved hearing a good story idea. And seeing that idea become a well-reported, elegantly written piece , well, that was the best.
I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.