A steady stream of leads.
It’s vital for any professional services business, and Bennett Legal Services is no exception. But when Paul Bennett contacted Squarely Digital in late 2021, he didn’t just need to find that stream. He needed to find it in a hurry.
It’s hard to believe, but Squarely Digital is in its 10th year of business.
In that time, I have developed a lot of systems — some documented, some not — for getting work done. And a key part of those systems are the links I have bookmarked that take me to some great free online tools and resources.
I’ve been out of journalism for 10 years now. It’s been almost exactly 10 years, in fact — my last day at The Washington Post was May 16, 2012.
In a nice accident of timing, I had a chance to reflect on how journalism has helped me succeed as a digital marketer when I appeared on Gresh Harkless‘s I AM CEO podcast recently.
How’s your Google Ads account doing?
It’s not uncommon for businesses running Google Ads to take a step back at some point and wonder, “Are these campaigns really working?” Or worse, they look at the numbers and realize “We’re spending way too much for these results.”
Are Google Ads a powerful digital marketing tool? Yes.
Are Google Ads worth it for every business? No.
Generating new content marketing ideas consistently can seem hard. And to be honest, sometimes it is.
I’ve run Google Ads campaigns for clients for nearly a decade now, and the platform has changed significantly — not all for the better.
It’s hard to impress me when it comes to content marketing tips, but a video I watched recently did just that.
The video was Ahref’s “How to Create Content that’s ‘Better’ than Your Competitor’s.” It’s a guide to growing traffic to your website by writing about topics your competitors have had success with — but doing it better.
Second in an occasional series
Content marketing is a great fit for businesses like home care. And based on my research for this post, many home care providers know it.
This is one of the more difficult leads I have ever written.
Why? Because it sits atop a long list of writing advice, all written by me.