I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.
It’s a common problem for business owners and managers: You’re running a digital marketing campaign, but you’re not exactly sure what you’re getting out of it.
Maybe you’re not receiving regular reports from your marketing team. Or maybe you’re receiving reports, they’re just not very good.
I’ve found a reporting solution that solves these problems. And it’s easy to use. And it’s (mostly) free. It’s Google Data Studio (GDS). Here’s why I recommend it:
I was looking for ways to drive a little more traffic to a new page we recently created for a client.
My first thought was, “Maybe we ought to make this the new lead item in the homepage carousel.”
The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”
I’ll admit it: I’m a podcast addict.
I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.
The business podcasts I’ve been listening to a lot lately address two similar questions: “How did that business do that?” and “How do I do that?”
Sometimes a client or prospect asks me to define “content marketing” and explain how it could help his or her business.
Yesterday, I stumbled across a great example to use the next time this topic comes up.
Two thoughts on this StreetFight post I read this morning:
In Google/Facebook Duel, SMBs Are the Real Winners
1) I agree.
As someone who used to work in the media,
I saw your blog post
It was fantastic
(That was sarcastic) …
A quick one here — I’m pleased to share this graph, which was included on a client report this week. It tracks six months of visitors and page views to the blog we launched for the client in May.
The best part: I think this just scratches the surface for this business.
If you’re interested in how Squarely Digital approaches blogging for business and the specific tactics that have worked for this client, drop me a line or leave a question in the comments.