what good content marketing looks like

What Does Good Content Marketing for Sales Training Companies Look Like?

October 13, 2021 Posted by Blogging for Business, Content Marketing, Creating Content, What Good Content Marketing Looks Like 0 thoughts on “What Does Good Content Marketing for Sales Training Companies Look Like?”

Third in an occasional series

Generating new content marketing ideas consistently can seem hard. And to be honest, sometimes it is.

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Don’t Launch a Google Ads Campaign Without Taking These 7 Steps

August 24, 2021 Posted by Advertising, Google Ads 0 thoughts on “Don’t Launch a Google Ads Campaign Without Taking These 7 Steps”

I’ve run Google Ads campaigns for clients for nearly a decade now, and the platform has changed significantly — not all for the better.

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quality content criteria

Identify the Criteria That Will Make Your Content Competitive

August 19, 2021 Posted by Content Marketing, Creating Content 0 thoughts on “Identify the Criteria That Will Make Your Content Competitive”

It’s hard to impress me when it comes to content marketing tips, but a video I watched recently did just that.

The video was Ahref’s “How to Create Content that’s ‘Better’ than Your Competitor’s.” It’s a guide to growing traffic to your website by writing about topics your competitors have had success with — but doing it better.

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quality content marketing for home care providers

What Does Good Content Marketing for Home Care Providers Look Like?

August 9, 2021 Posted by Blogging for Business, Content Marketing, Creating Content, What Good Content Marketing Looks Like 0 thoughts on “What Does Good Content Marketing for Home Care Providers Look Like?”

Second in an occasional series

Content marketing is a great fit for businesses like home care. And based on my research for this post, many home care providers know it.

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20 content marketing tips

Squarely Digital’s Top 20 Content Marketing Tips

June 24, 2021 Posted by Content Marketing, Creating Content, Writing 0 thoughts on “Squarely Digital’s Top 20 Content Marketing Tips”

This is one of the more difficult leads I have ever written.

Why? Because it sits atop a long list of writing advice, all written by me.

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quality content marketing

What Does Good Content Marketing for Business Coaches Look Like?

June 8, 2021 Posted by Blogging for Business, Content Marketing, Creating Content, What Good Content Marketing Looks Like 0 thoughts on “What Does Good Content Marketing for Business Coaches Look Like?”

First in an occasional series

One of the most important rules of good writing is “show, don’t tell.” In this post, I’m applying that principle by showing you what good content marketing looks like instead of telling you*.

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linkedin

How to Reach More People on LinkedIn

May 20, 2021 Posted by LinkedIn, Social Media 0 thoughts on “How to Reach More People on LinkedIn”

If I have a guiding principle in digital marketing, it’s this: Quality content wins.

It’s quality content, not “hacks,” that helps prospects know, like and trust you and your business.

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content design

3 Design Tips to Make Your Content More Readable and Engaging

May 3, 2021 Posted by Creating Content, Design 0 thoughts on “3 Design Tips to Make Your Content More Readable and Engaging”

This is a guest blog from Reggie Holmes, Founder and Creative Director of Enthuse Creative, a strategic branding and design studio based in Northern Virginia.

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Quality Content vs. ‘Good Enough’

August 7, 2020 Posted by Content Marketing, Creating Content, Writing 0 thoughts on “Quality Content vs. ‘Good Enough’”

Is quality content worth the extra effort or expense? I’m a firm believer that it is, but in a digital world where it’s often said that “good enough” is all you need, mine is hardly an uncontested view.

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New Resource: How to Create High-Quality Content

July 26, 2020 Posted by Content Marketing, Creating Content, Squarely Digital News, Uncategorized 0 thoughts on “New Resource: How to Create High-Quality Content”

When I was in journalism, I loved hearing a good story idea. And seeing that idea become a well-reported, elegantly written piece , well, that was the best.

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