First in an occasional series
One of the most important rules of good writing is “show, don’t tell.” In this post, I’m applying that principle by showing you what good content marketing looks like instead of telling you*.
If I have a guiding principle in digital marketing, it’s this: Quality content wins.
It’s quality content, not “hacks,” that helps prospects know, like and trust you and your business.
This is a guest blog from Reggie Holmes, Founder and Creative Director of Enthuse Creative, a strategic branding and design studio based in Northern Virginia.
Is quality content worth the extra effort or expense? I’m a firm believer that it is, but in a digital world where it’s often said that “good enough” is all you need, mine is hardly an uncontested view.
When I was in journalism, I loved hearing a good story idea. And seeing that idea become a well-reported, elegantly written piece , well, that was the best.
I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.
It’s a common problem for business owners and managers: You’re running a digital marketing campaign, but you’re not exactly sure what you’re getting out of it.
I was looking for ways to drive a little more traffic to a new page we recently created for a client.
My first thought was, “Maybe we ought to make this the new lead item in the homepage carousel.”
The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”
I’ll admit it: I’m a podcast addict.
I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.
The business podcasts I’ve been listening to a lot lately address two similar questions: “How did that business do that?” and “How do I do that?”