I’ve run Google Ads campaigns for clients since 2013, and the platform has changed significantly — not all for the better. But to Google’s credit, it’s easier than ever to launch a search advertising campaign. It takes fewer clicks and keystrokes to set up campaigns. Google has improved the user experience drastically. Overall, these changes
How’s your Google Ads account doing? It’s not uncommon for businesses running Google Ads to take a step back at some point and wonder, “Are these campaigns really working?” Or worse, they look at the numbers and realize “We’re spending way too much for these results.” If you’re at either of those stages, it’s time
A steady stream of leads. It’s vital for any professional services business, and Bennett Legal Services is no exception. But when Paul Bennett contacted Squarely Digital in late 2021, he didn’t just need to find that stream. He needed to find it in a hurry. Paul was launching a solo employment law practice soon. He
Are Google Ads a powerful digital marketing tool? Yes. Are Google Ads worth it for every business? No. Squarely Digital has run countless Google Ads campaigns since 2013, for all sorts of businesses (and some nonprofits and associations, too). Many have generated valuable results for our clients. Some have been remarkably successful, with a return