How’s your Google Ads account doing?
It’s not uncommon for businesses running Google Ads to take a step back at some point and wonder, “Are these campaigns really working?” Or worse, they look at the numbers and realize “We’re spending way too much for these results.”
Are Google Ads a powerful digital marketing tool? Yes.
Are Google Ads worth it for every business? No.
I’ve run Google Ads campaigns for clients for nearly a decade now, and the platform has changed significantly — not all for the better.
I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.
Two thoughts on this StreetFight post I read this morning:
In Google/Facebook Duel, SMBs Are the Real Winners
1) I agree.
As someone who used to work in the media,