Are Google Ads a powerful digital marketing tool? Yes.
Are Google Ads worth it for every business? No.
I’ve run Google Ads campaigns for clients for nearly a decade now, and the platform has changed significantly — not all for the better.
I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.
The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”
Two thoughts on this StreetFight post I read this morning:
In Google/Facebook Duel, SMBs Are the Real Winners
1) I agree.
As someone who used to work in the media,