I’ve been out of journalism for 10 years now. It’s been almost exactly 10 years, in fact — my last day at The Washington Post was May 16, 2012.

In a nice accident of timing, I had a chance to reflect on how journalism has helped me succeed as a digital marketer when I appeared on Gresh Harkless‘s I AM CEO podcast recently.

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Third in an occasional series

Generating new content marketing ideas consistently can seem hard. And to be honest, sometimes it is.

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It’s hard to impress me when it comes to content marketing tips, but a video I watched recently did just that.

The video was Ahref’s “How to Create Content that’s ‘Better’ than Your Competitor’s.” It’s a guide to growing traffic to your website by writing about topics your competitors have had success with — but doing it better.

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Second in an occasional series

Content marketing is a great fit for businesses like home care. And based on my research for this post, many home care providers know it.

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This is one of the more difficult leads I have ever written.

Why? Because it sits atop a long list of writing advice, all written by me.

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First in an occasional series

One of the most important rules of good writing is “show, don’t tell.” In this post, I’m applying that principle by showing you what good content marketing looks like instead of telling you*.

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Is quality content worth the extra effort or expense? I’m a firm believer that it is, but in a digital world where it’s often said that “good enough” is all you need, mine is hardly an uncontested view.

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When I was in journalism, I loved hearing a good story idea. And seeing that idea become a well-reported, elegantly written piece , well, that was the best.

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I was looking for ways to drive a little more traffic to a new page we recently created for a client.

My first thought was, “Maybe we ought to make this the new lead item in the homepage carousel.”

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Sometimes a client or prospect asks me to define “content marketing” and explain how it could help his or her business.

Yesterday, I stumbled across a great example to use the next time this topic comes up.

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