Google’s Third-Party Cookies Announcement: What Does It Mean?

March 24, 2020 Posted by Advertising, Google Ads 0 thoughts on “Google’s Third-Party Cookies Announcement: What Does It Mean?”

I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.


google data studio report

Google Data Studio Review: Why I Recommend It for Reporting

March 2, 2020 Posted by Recommended Reading/Listening, Reporting, ROI 0 thoughts on “Google Data Studio Review: Why I Recommend It for Reporting”

It’s a common problem for business owners and managers: You’re running a digital marketing campaign, but you’re not exactly sure what you’re getting out of it.


homepage carousel

How Important Is Your Homepage Carousel?

October 12, 2018 Posted by Analytics, Content Marketing, Site Design 0 thoughts on “How Important Is Your Homepage Carousel?”

I was looking for ways to drive a little more traffic to a new page we recently created for a client.

My first thought was, “Maybe we ought to make this the new lead item in the homepage carousel.”


google partner certification

Squarely Digital Is a Google Partner

May 27, 2018 Posted by Analytics, Google Ads, Squarely Digital News 0 thoughts on “Squarely Digital Is a Google Partner”

The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”


business podcast recommendations

What I’m Listening To: Two Great Business Podcasts

January 31, 2018 Posted by About Business, Recommended Reading/Listening 0 thoughts on “What I’m Listening To: Two Great Business Podcasts”

I’ll admit it: I’m a podcast addict.

I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.

The business podcasts I’ve been listening to a lot lately address two similar questions: “How did that business do that?” and “How do I do that?”


evil content marketing

What’s So Funny About Content Marketing?

November 15, 2016 Posted by Content Marketing, Creating Content 0 thoughts on “What’s So Funny About Content Marketing?”

Sometimes a client or prospect asks me to define “content marketing” and explain how it could help his or her business.

Yesterday, I stumbled across a great example to use the next time this topic comes up.



Google Ads and Facebook Ads: Still Working for SMBs

May 17, 2016 Posted by Advertising, Facebook Ads, Google Ads, PPC 0 thoughts on “Google Ads and Facebook Ads: Still Working for SMBs”

Two thoughts on this StreetFight post I read this morning:

In Google/Facebook Duel, SMBs Are the Real Winners

1) I agree.

As someone who used to work in the media,


word crimes

‘Weird Al’ On the Importance of Quality Content

July 15, 2014 Posted by Creating Content, Editing, Writing 0 thoughts on “‘Weird Al’ On the Importance of Quality Content”

I saw your blog post
It was fantastic
(That was sarcastic) …


increased web traffic

Proof: Blogging for Business Works

December 18, 2013 Posted by Blogging for Business, Content Marketing 0 thoughts on “Proof: Blogging for Business Works”

A quick one here — I’m pleased to share this graph, which was included on a client report this week. It tracks six months of visitors and page views to the blog we launched for the client in May.

The best part: I think this just scratches the surface for this business.

If you’re interested in how Squarely Digital approaches blogging for business and the specific tactics that have worked for this client, drop me a line or leave a question in the comments.