The internet is a wild and wonderful place.
One of the many things that amuses me here online is a mis-targeted advertisement. You get them, too, I assume - an ad in your Facebook feed or on a website that seems to be meant for someone else? Say, for instance, an ad for a Razor Scooter served to an 80-year-old grandfather.
Targeting is supposed to be better than this these days, right?
Today's example comes from Twitter, where I was served the ad pictured above at the top of my feed when I logged in this afternoon*.
I've never worn scrubs. I haven't searched for them or tweeted about them. I haven't visited health care supply sites that doctors or nurses might, making me a remarketing candidate.
Maybe - I'd say it's a longshot - FIGS' marketers know something about people with social profiles like mine that makes us more likely to buy scrubs.
More likely, I think this is wasted money (or, if it's a pay-per-click ad, a wasted impression that decreases click-through rate and increases the chances that the wrong person will click).
I'd love to start a collection of these. When's the last time you were served an online ad and thought, "Why in the world would that advertiser want to reach people like me?" Let me know in the comments ...
* - Yes, this ad was served to me on January 6, 2016, with a timestamp of July 12, 2015. I guess this campaign has been running for a while.