quality content marketing

What Does Good Content Marketing for Business Coaches Look Like?

June 8, 2021 Posted by Blogging for Business, Content Marketing, Creating Content, What Good Content Marketing Looks Like 0 thoughts on “What Does Good Content Marketing for Business Coaches Look Like?”

First in an occasional series

One of the most important rules of good writing is “show, don’t tell.” In this post, I’m applying that principle by showing you what good content marketing looks like instead of telling you*.

(more…)

linkedin

How to Reach More People on LinkedIn

May 20, 2021 Posted by LinkedIn, Social Media 0 thoughts on “How to Reach More People on LinkedIn”

If I have a guiding principle in digital marketing, it’s this: Quality content wins.

It’s quality content, not “hacks,” that helps prospects know, like and trust you and your business.

(more…)

content design

3 Design Tips to Make Your Content More Readable and Engaging

May 3, 2021 Posted by Creating Content, Design 0 thoughts on “3 Design Tips to Make Your Content More Readable and Engaging”

This is a guest blog from Reggie Holmes, Founder and Creative Director of Enthuse Creative, a strategic branding and design studio based in Northern Virginia.

(more…)

Quality Content vs. ‘Good Enough’

August 7, 2020 Posted by Content Marketing, Creating Content, Writing 0 thoughts on “Quality Content vs. ‘Good Enough’”

Is quality content worth the extra effort or expense? I’m a firm believer that it is, but in a digital world where it’s often said that “good enough” is all you need, mine is hardly an uncontested view.

(more…)

New Resource: How to Create High-Quality Content

July 26, 2020 Posted by Content Marketing, Creating Content, Squarely Digital News, Uncategorized 0 thoughts on “New Resource: How to Create High-Quality Content”

When I was in journalism, I loved hearing a good story idea. And seeing that idea become a well-reported, elegantly written piece , well, that was the best.

(more…)

Google’s Third-Party Cookies Announcement: What Does It Mean?

March 24, 2020 Posted by Advertising, Google Ads 0 thoughts on “Google’s Third-Party Cookies Announcement: What Does It Mean?”

I’ve been reading up on Google’s decision to phase out third-party cookies in its Chrome browser. It’s a crucial development for digital marketers, but it’s also a little complex.

(more…)

google data studio report

Google Data Studio Review: Why I Recommend It for Reporting

March 2, 2020 Posted by Recommended Reading/Listening, Reporting, ROI 0 thoughts on “Google Data Studio Review: Why I Recommend It for Reporting”

It’s a common problem for business owners and managers: You’re running a digital marketing campaign, but you’re not exactly sure what you’re getting out of it.

(more…)

homepage carousel

How Important Is Your Homepage Carousel?

October 12, 2018 Posted by Analytics, Content Marketing, Site Design 0 thoughts on “How Important Is Your Homepage Carousel?”

I was looking for ways to drive a little more traffic to a new page we recently created for a client.

My first thought was, “Maybe we ought to make this the new lead item in the homepage carousel.”

(more…)

google partner certification

Squarely Digital Is a Google Partner

May 27, 2018 Posted by Analytics, Google Ads, Squarely Digital News 0 thoughts on “Squarely Digital Is a Google Partner”

The headline speaks for itself — as of last week, Squarely Digital is a Google Partner, meaning, as Google says, we “have passed Google Ads product certification exams” and have learned “advanced concepts for creating, managing, measuring and optimizing specific Google Ad products.”

(more…)

business podcast recommendations

What I’m Listening To: Two Great Business Podcasts

January 31, 2018 Posted by About Business, Recommended Reading/Listening 0 thoughts on “What I’m Listening To: Two Great Business Podcasts”

I’ll admit it: I’m a podcast addict.

I listen to podcasts about sports, politics, history, movies, comedy and, of course, business.

The business podcasts I’ve been listening to a lot lately address two similar questions: “How did that business do that?” and “How do I do that?”

(more…)